As Apple accounts for less and less of this market, aping their strategy with Surface makes less sense. That iPad challenge has evolved into a predominantly Android tablet challenge and, more to the point, one in which the volume part of the market is in fact mini-tablets with screens in the 7-to-8-inch range. The two big trends since then are:Īn evolving tablet market. Surface hasn't sold very well, and as noted things have changed. By creating a tablet lineup that highlighted the strengths of Windows 8-such as they were-Microsoft was providing its PC-centric audience with a real alternative. In mid-2012, the PC was getting smacked around by the iPad, and Windows looked a bit long in the tooth. It's just two years after Microsoft announced its plans for Surface, and the market has already shifted. And I'm starting to think that maybe it's time to reassess this product line and realign it around the new strategy for Windows.
One important Microsoft product that wasn't discussed at all last week at Build is Surface.
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